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INK Case Study

Creative Agency & Brand Design

INK Case Study

Industry: Creative Agency & Brand Design

Engagement with MCL Accountants began: 2016

Services provided: Quasi-Finance Director support, outsourced finance function, management accounts, tax compliance & advisory, annual budgeting & variance analysis

Business Issue

INK was founded in March 2015 as a creative agency specialising in branding, design and communication for some of the world’s most recognisable brands. After initially outsourcing their finance function to another provider, the Directors found that the quality of work and level of insight provided were not meeting the needs of their fast- growing business.

In 2016, they sought a more proactive, strategic accounting partner who could provide accurate financial reporting, deeper business analysis and forward-looking advice allowing them to focus on creativity and client delivery while ensuring the numbers supported sustainable growth.

How MCL Accountants Helped

INK appointed MCL Accountants in 2016 to take over their full finance function and provide ongoing financial leadership. From day one, Ishan has acted as their Quasi-Finance Director, working closely with the leadership team to bring structure, visibility and strategic focus to the company’s finances.

Our work includes:

  • Managing the outsourced finance function, ensuring smooth daily operations and accurate financial data.
  • Preparing monthly management accounts to track business performance and inform decision-making.
  • Leading monthly board meetings, where Ishan presents financial performance and analysis covering the new business pipeline, order book, profit and loss account, balance sheet and forecasts.
  • Advising on annual budgets, variance analysis and business planning, enabling the Directors to plan with confidence.
  • Providing ongoing tax advisory services to optimise both corporate and personal tax efficiency.
  • Preparing annual company accounts, corporation tax returns, and Directors’ self-assessment tax returns.
  • Advising on a tax-efficient structure for the company’s commercial property purchase in London, using the Directors’ SIPP (Self-Invested Personal Pension) to shelter both rental profits and capital growth from taxation.

The Outcome

With proactive financial leadership and reliable support from MCL Accountants,

INK has achieved remarkable success:

  • Scaled rapidly to become a thriving creative agency with a global client portfolio.
  • Purchased their own commercial property in London using a highly tax- efficient structure.
  • Established robust financial systems and board reporting, enabling informed, strategic decision-making.
  • Achieved consistent growth in revenue and profitability while maintaining financial discipline.
  • Built long-term partnerships with leading international brands across the automotive, air travel, AI and luxury goods sectors.

Why It Matters

By partnering with MCL Accountants, INK gained more than an accountant – they gained a strategic financial partner. Through Ishan’s Quasi-FD role, the leadership team now benefits from regular, in-depth financial insight and tailored advice that supports confident, data-driven decision-making.

This partnership demonstrates how MCL Accountants helps creative and fast-growing businesses achieve clarity, structure and financial strength — allowing founders to focus on their craft while we take care of the numbers.

Ishan and the team at MCL Accountants have been instrumental in our growth. Their professionalism, insight and genuine interest in our success have given us the financial confidence to expand and invest for the future.” – Kamen Sirashki, David Macey, James Ball & Miles Christensen, Directors at INK

About MCL Accountants

At MCL Accountants, we provide strategic financial leadership and practical accounting solutions for ambitious businesses. From outsourced finance functions and board-level support to tax planning, compliance and growth strategy, we give business leaders the clarity and confidence to focus on what they do best.

Contact MCL Accountants to find out how we can help your business thrive.

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